Located just off Wright Square in historic downtown Savannah, Georgia, Arc is curated vintage, new designers, leather goods, swiss militaria, specialty books and stationary, body/face/hair and home.

6 w state street savannah ga
t 912 234 1175 grey@shop-arc.com
store hours
mon - sat 11 - 7
sun 12 - 5

The anti-website; it’s seemingly banal exterior betrays a somewhat more considered execution. In 1999, the film ‘Requiem for a dream’ broke new ground, not only in cinema, but also online. The site for the film ironically pioneered the use of flash 4.0 to create a purposefully confusing navigation system to misdirect the user through their content. The effect is very convincing, and subtly conveys a another level of social commentary which complements the film’s content. In more recent years, there have been websites from belgian fashion house Maison Martin Margiela, dutch design agency Kessels Kramer, and Paris based design team M/M that have furthered the deconstructivist style in web design.





For the past three decades, Apple has prided itself on being one of the only advertisers to make the justified claim that their product speaks for itself. In much the same way that Irving Penn’s Clinique ads operated, the commercials proudly spoke ‘we don’t need to spin a story here, we’ve already got what we need’. When the need for a little humanity came along, we were given extreme personification with spinning iMacs that expectantly stuck their tongue, rewarding us for making the connection. When an actual human hit the scene, he wasn’t really given a scene, just some more white space. So why now the abundance of beige? With their latest iPad commercials, it’s as if Apple wants us to take a look at their product, then a look at their generic styling, and then come to the conclusion that what we are being sold is, well, pretty generic. Because, after all, what does the product itself have left to say?

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