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1972. Advertising was great, advertising had its clever wit, its beautiful typography and over-saturated colors with an enchanted lifestyle of sport and beauty. 2010. Turns out, it also had misinformation. Tobacco advertising is hard to find these days, unless its those The Truth ads, that are most likely paid for by Philip Morris. “Big Tobacco” has been a major target for all things bad over the past twenty years and yet still, it’s not the number one killer. I wonder if 20 years from now, we’ll still be watching advertisements for new triple-pounder cheeseburgers exclaiming, “I’m Lovin’ It” or watching the beautiful footage of a car driving across a vacant stretch of sun drenched desert. Each of those industries cause quite a few deaths, but there’s more money to be made in diet products and all things related to car crashes.

Here are some tobacco campaigns from Life Magazine, all of which come from the same December, 1972 issue. Warning: The Surgeon General Has Determined That Cigarette Smoking is Dangerous to Your Health.