- April 29, 2010
- by William Town
- Fashion & Style
- 1,390 comments
- Permalink
The final post in this series is the Autumn Winter 1997 campaign. Creative direction is from Marc Ascoli, photography by David Sims, styling by Joe McKenna, and design by M/M Paris.
In the second of four posts, sad-blog returns to the original look books to bring you these images. Here is Spring Summer 1999, with creative direction from Marc Ascoli, photography by David Sims, styling by Joe McKenna, and design by M/M Paris.

W Magazine, ‘Tough Love’ Photography by David Sims. Styling by Alex White. Hair by Guido



What about all that space around the image. Are they losing money, not filling up that space too… Maybe it’s where we can actually see ourselves. It’s like a small patch of air that we can breathe, be, become, become something, become someone. Without that tiny slither or pooling of white, there’s no seeing through to the next page, or seeing into ourselves. A page full of face says look at me, not look at yourself. We’ve saved this space for you. We left it really small too, because these jeans will make you so skinny that you’ll be able to fit. Right here next to me, next to us. You’ll be just like us.

























